Isabelle Lacroix Vienneau | B2C Reinvention Consultant

Lead with Purpose:
Own it. Change it. Ace it.

Reinvention = The Winning Formula for a Sustainable and Thriving Adventure
Former senior
leadership at
Partner of
TrUsted by Leaders at:

The Power of Reinvention: Why You Can’t Afford to Ignore It

In today’s fast-paced and unpredictable world, it’s essential for your organization to be agile and adaptable. Long gone are the days of long business cycles; now, short cycles demand reinvention at least every 3 years or sooner depending on industry, with only a 10% chance of recovering from decline.

Our preferred way of reinventing focuses on acting early and fixing problems, cohesively. We tackle challenges head-on, before they get too big, and find creative ways to bounce back from tough situations. We love building a work space where employees feel strong, leaders are present and forward-thinking, and meaningful two-way dialogue creates important solutions for your customers and beyond, all while navigating the rapid pace of change and crisis that characterizes our times.

The 5 Guiding Principles of Reinvention are practical, systematic, sustainable, immune, and renewing.

The practical principle means that when we want or need to change something, we should use a practical approach that helps us create something better.

The systematic principle tells us that we should use a structured and organized approach to deal with difficult situations. We should learn from different areas and people to help us make better decisions.

The sustainable principle means that we should try to balance the old and the new so that we can keep growing without losing what we already have.

The immune principle teaches us that we should create a strong system that protects us from harm and helps us stay healthy.

The renewing principle tells us that we should regularly take the time to reflect and improve what we are doing, so that we can let go of what no longer serves us while thinking ahead to survive and thrive.

Company Case Study

We need to increase the effectiveness of our employee feedback program, gain employee engagement momentum, and significantly increase cost savings contributions.

The Problem

Out of 11,000+ employees, only 1700 were engaged

Outdated strategy, misaligned objectives and KPIs

Team capacity and workload redundancy stagnated performance

The Solution


Overhauled strategy, aligned objectives & created relevant KPIs

Eliminated redundancy

Team priority matrix created



Company Case Study

We need to improve operational performance, tracking & reporting capabilities, gain employee engagement momentum, increase our intake pipeline and accelerate implementation efforts.

The Problem

Operational tasks are manual causing reporting discrepancies, cross-functional hand-off challenges, and overall operating inefficiently.

Virtual experience N/A preventing employees from submitting issues after completing the “in-person” onboarding.

The Solution

Salesforce platform fully integrated

360 automation via case management, workflows, dashboards and more

Virtual capabilities activated



If you share some or all of these values, I would love to chat!

Trust, respect & transparency builds high-performing teams

Treat people like humans, not transactions

Collaboration vs. personal agendas

Quality brings quantity

Embrace imperfections for growth

Vulnerability & diversity moves us forward

Empowered by my foundational principles:

It starts with a disciplined mindset
From Fear to Courage to Action before jumping into brainstorming, planning, and solutioning
It’s never too late to re-imagine, reset, and level-up
No time for jerks and toxicity – Repetition is key – Be accountable, speak up
Clear expectations, boundaries, and common language
Create a safe space that forgives mistakes, embraces new ideas, and appreciates an authentic voice

Feeling stuck and unsure where your reinvention begins? Book your free consultation session with me and let’s explore your unique situation together, no strings attached!

No problem can be solved from the same level of consciousness that created it.

Albert Einstein